Knowledge Base - Marketing Master IO

What is an omnichannel chatbot flow?

In this article, you'll learn about omni channel chatbot flow.


An omnichannel chatbot flow refers to the process of designing a chatbot that can interact with customers across multiple channels, such as Facebook Messenger, Instagram, Whatsapp, and Google My Business Messages.


The chatbot is designed to provide a consistent and seamless experience for customers, regardless of the channel they are using to interact with the bot. This can include providing the same information and capabilities, as well as maintaining the customer's context and conversation history across channels.

The goal of an omnichannel chatbot flow is to provide a convenient and efficient customer experience.

Benefits of Having Omnichannel Chatbot Flow

Consistency: Customers receive the same information and experience across all channels, which helps to build trust and loyalty.

Convenience: Customers can engage with the chatbot on the channel that is most convenient for them, whether it's Instagram, Whatsapp, GMB Messages, or Messenger.

Cost-effective: Implementing an omnichannel chatbot flow can be more cost-effective than developing and maintaining separate chatbots for each channel.

A better understanding of customer behavior: By having a chatbot on multiple channels, businesses can gain a better understanding of customer behavior and preferences across different channels.