Knowledge Base - Marketing Master IO

Introduction to GMB Messages

In this guide, we’ll explain what is Google My Business Messaging.

Google My Business (GMB) Messaging is the answer to visitors who are searching for your business on Google Search or Google Maps.

Basically, GMB Message is a mobile conversational channel that combines entry points on Google Maps, Search, and brand websites to create rich, asynchronous messaging experiences that delight customers and drive business results.

Entry Points for Google Business Messages

Entry points are surfaces that allow users to start conversations with Business Messages agents. Each entry point has a unique appearance and will appear in different places at various times.

You can differentiate entry points into 3 types:

  1. Non-local entry points: The Non-local entry point group encompasses all entry points that don't rely on locations.

  2. Location-based entry points: The Location entry point group encompasses entry points that rely on locations.

  3. Brand-managed entry points: Brand-managed entry points include potential customers who go to properties that the brand manages or own, and may not be able to reach other types of entry points. You can use these without launching your agent on non-local or location based ones.

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