How to create Chat Broadcast Campaigns?

In this article, you'll learn how to create chat broadcast campaign on messenger.

Chat Broadcasts are designed to help people and businesses connect effectively through Messenger, resulting in meaningful outcomes.

Although, the Messenger Platform has usage policies.

The policies are designed to encourage businesses and developers to:

1. Respond to customers in a timely fashion when they reach out

2. Share important updates that are personally relevant to their customers

The 24 Hour Rule by Messenger

Businesses will have up to 24 hours to respond to a user. Messages sent within the 24 hour window may contain promotional content. Read more about the policy

However, You can send them non-promotional material, like to inform them about new updates and important notifications.

These messages can be sent at any time whether your subscriber is online or not. For this, you can configure Chat Broadcasts.

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Creating Chat Broadcasts

1. Click Facebook & Instagram on the Navigation Pane and Select Chat Broadcast

   

2. Select your Facebook or Instagram Page

   

3. Click on Create New Broadcast

4. Enter Name, Select Chatbot Flow, Messenger Tag, OTN token, and other details.

   

   In case of any doubts, Please follow the table below:

   Parameter	Description
   Enter your Messenger Broadcast Name	Provide a name for your broadcast
   Messenger Broadcast's Flow	Select a flow from the list. You can also create a new flow from here.
   Use OTN Token?	Select OTN Token If you want to send one follow-up message after the 24-hour messaging window has ended.
   Messenger Tag	Select the tag for the messenger. Read about Messenger Tags Here
   Schedule This Broadcast?	Enable this to schedule the broadcast. Select the date first, and then the time.
   Match Type	Use this to add rules for selecting the subscribers for sending messages. You can define rules for Tags, Gender, Date Subscribed, Subscriber Last Interaction, Referrer, or Language.

5. Once configured, click the Launch Your Messenger Broadcast button.

6. On the confirmation box, click YES.

7. 🥳 Woohoo... Your first chat broadcast campaign is sent successfully.

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Using an OTN-Type Broadcast

The One-Time Notification allows you to send a single message per user request outside the 24-hour window. So if a user requests to get a message for a certain goal, you can send them a promotional message outside the 24-hour window.

The token can only be used once and will expire within 1 year of creation.

1. Click Facebook & Instagram on the Navigation Pane and Select Chat Broadcast

   

2. Select your Facebook or Instagram Page

   

3. Click on Create New Broadcast

4. Enter Name, > Select Chat Flow

5. Select Use OTN Token from the dropdown menu and select OTN

6. You can see the Subscribers count for the same OTN broadcast.

   

7. Once configured, click the Launch Your Messenger Broadcast button.

8. On the confirmation box, click YES.

9. 🥳 Woohoo... Your first chat OTN broadcast campaign is sent successfully.