Knowledge Base - Marketing Master IO

SMS credits, its pricing and use - explained

In this article, you'll learn about SMS credits, it's pricing and uses.

SMS credits are the currency of SMS messaging. To send a message, a certain number of SMS credits is necessary. SMS providers negotiate pricing with the networks based on how much it costs per 160-character message. Those prices vary based on the destination country or network.

Country Rates Table

Country

Abbreviation

Rate (Credit/s)

Japan

JP

8

United States

US

3

South Korea

GS

4

Germany

DE

10

Singapore

SG

7

United Kingdom

GB

5

Sweden

SE

6

Israel

IL

4

China

CN

8

Switzerland

CH

4

Russia

RU

4

Canada

CA

4

Finland

FL

10

Netherlands

NL

10

Norway

NO

3

Denmark

DK

3

India

IN

4

United Arab Emirates

AE

5

Australia

AU

8

Hong Kong

HK

8

You can find remainging country rates in the SMS Dashboard


How is credit spend calculated?

This is how we calculate SMS credit spend for each campaign:

Credit Spend = (SMS characters/153) x How Many Recipients x 1 Credit x Country Rate


Purchasing SMS Credit

You can directly purchase SMS Credit in MMIO.

  1. Go to SMS Marketing > Buy SMS Credit

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  2. Select Credit Quality and make payment via credit card or Paypal.

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Minimum credit of worth $10 can be purchased.